If you have a beauty vlogging channel on YouTube, and you love making tutorials, reviewing cool products, and talking about hair, makeup, and skincare, you can definitely benefit from creating a blog for your YouTube channel.
By writing for your own blog and guest blogging on other beauty vloggers’ and bloggers’ sites, you can really promote your YouTube channel and increase your brand recognition. Of course, just starting a blog and posting to it occasionally won’t do much for you. If you want to get the most out of blogging to help your YouTube channel, check out these tips.
Blog About News Relevant to Your Beauty Channel
If you’re looking for blog topics to write about, you definitely can’t go wrong with industry news. Is there a new product coming out that everyone’s buzzing about? Have you tried the latest color from your favorite cosmetics brand? Write about your takes and experiences with new products, different techniques, and more.
You could talk about the latest Hollywood event and which actresses had the best makeup and hair, along with tutorials and tips for getting similar looks. Discuss your favourite brands and products. The possibilities for industry-related blog posts for your beauty vlogging channel are really endless.
Writing on these topics will give you a chance to share your posts on Facebook and Twitter, and they’ll help increase your YouTube views, as well, when people follow links on your blog back to your beauty vlogging channel. So, be sure to embed your YouTube videos to your blog and its articles/posts.
Provide More Tips and Advice
In addition to talking about what’s going on in the beauty industry, you can also give your channel’s audience tips and advice for fast, easy, and glamorous looks that they can create at home. Think of the kinds of tips and tricks you use that you wouldn’t necessarily make an entire YouTube video about.
If you need visual aids for your tips and mini-tutorials on your blog, go ahead and film yourself, but instead of having to make a full video, you could just take a few stills and use those in your blog posts. Then you could even add the video to a montage of short beauty tips later if you’d like.
Recap Your YouTube Beauty Vlogs
Along the same lines, you can also write recaps of your YouTube beauty vlogs. Take stills from your videos and use them to illustrate what you talked about, the tips you gave, products you featured, reviews, etc. Blog recaps also make great content and references for your YouTube channel viewers who want a reminder on how to get a certain look or which make-up products to use.
Guest Blogging as a Beauty Vlogger
As we mentioned earlier, your own blog doesn’t have to be your YouTube channel’s only marketing outlet. You can get a lot of benefits from writing guest blog posts for other beauty bloggers, too. When you do this, you instantly get exposure with their audiences while they still get quality content that they can post to their social media platforms and talk about on their vlogs (if they’re vloggers as well).
Keep that in mind when you reach out to other beauty vloggers and bloggers. Let them know that you love their work and that you’d really like to write a guest blog for them. You can either write one in advance and send it with your message, or you can ask them what they’re planning on focusing on in the next few days or weeks and see if you can add something valuable to it.
And, of course, be sure to mention that you will be promoting their blog on your YouTube channel in the time leading up to posting your guest blog, too.
Hold Discussions in Your Blog Comments
At the end of each blog post, be sure to invite your readers for feedback and questions in the comments below. Once people start commenting, get involved in the conversation. Engage with them. Ask them what they want to see more of, what worked, and what didn’t. The more responsive you are to comments and questions, the more successful your blog and overall beauty vlogging brand will be.
Embed YouTube Vlogs in Your Blog Posts
Finally, don’t forget to embed your beauty vlogs in your articles and posts. This way, people who find your blog before they find your YouTube channel will be more likely to watch your videos and increase your views. They can also click on your videos to get to your beauty vlogging channel and see more great content. Every time someone reads your blog post(s), they could end up becoming a new subscriber!
Try out a few of these tips and see how you make use of blogging as a beauty vlogger on YouTube!
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