Before we begin, a big shout-out to the team at Filmora.io, who have sponsored the following post to give readers 50 free YouTube banners for their channels!
As a vlogger, branding your YouTube channel is very important. When you have a consistent, branded look, feel, and sound, people will immediately recognize you, your YouTube channel, and your vlogs. Building brand recognition this way helps you build your audience with both online and offline marketing.
Much like Facebook’s cover picture, YouTube lets you choose your own image for the background of your YouTube homepage. You could just upload a larger version of your logo, but there are honestly better ways to use your space.
There’s a reason that all of the most successful vloggers in the world have great branding – because it’s essential! Because of this, you should spend a bit of time and effort on the design of your YouTube channel art. Here are some helpful tips:
Going Further Than a Logo
Your profile picture is already front-and-center with your logo on your YouTube channel’s homepage, so use your background art to give your audience some information about your channel.
You can create a graphic that fits the dimensions of your channel’s background art and clearly lists your uploading schedule, your brand name and/or tagline. You can even include social media information, too, like your @name on Twitter or Instagram and/or your blog URL.
What Type of Vibe Would You Like to Reflect
You’ve probably already figured out what you want your YouTube channel to be about. Whether it’s daily vlogs, cooking lessons, travel videos, or beauty tutorials, you’ll need that to reflect on your YouTube channel art. No one knows your channel better than you do!
Think of your channel art as an introduction to your content. It will be one of the first things potential subscribers see when they visit your YouTube channel. What do you want them to remember?
If you’re feeling stumped, perhaps create a Pinterest mood board with things that inspire you to create videos. From there, you should see a recurring theme or pattern. Focus on that.
Browse Channel Backgrounds in a Similar Niche
Look around at YouTubers you love. What does their YouTube channel art look like? How does their background relate to their brand? Don’t be afraid to see what others are doing for inspiration, while staying unique with your own design.
If you need more inspiration, take a walk somewhere new or look up a word you like in the thesaurus! You may discover things that relate to your YouTube channel that can take your channel art from ok to awesome!
Don’t Over Do It
Just keep it as simple as possible. You don’t want something so complicated that it looks like it. Just keep in mind to space everything out and avoid cluttering any important info together. The less distractions, the better! Your viewers should be able to glance at your YouTube channel background art and understand what you’re trying to project.
Choosing The Right Font
Seriously, take your time choosing a font if you are going to have letters or words within your YouTube channel art. If you have a fun channel, select a fun and whimsical font. If you’re going for a more serious or instructional channel, keep your fonts simple and classic. And above all else, make sure it’s clear!
Match Your Colors With Your Theme
Colors are also an important factor to consider in the creation of your YouTube channel art. Think, for instance, of a time when you remembered what someone was wearing or how they were dressed but you couldn’t remember their name.
Similarly, having YouTube channel art built around specific colors will help your viewers associate your background art with your channel. The colors you choose should match the theme of your YouTube videos.
YouTube Channel Art Size
It’s important to keep in mind that your YouTube channel art will display differently on Desktop, Mobile, and TV. YouTube recommends uploading background art at 2560 x 1440px for best results across multiple viewing devices, and a file size of under 4mb.
Keep Your Design Consistent When Branding
The most effective and useful YouTube channel backgrounds will easily translate into other platforms. You should be able to take whatever it is that you’ve designed and resize it accordingly to fit as Twitter and Facebook page covers.
Time to Start Creating Your YouTube Channel Art
Now that you’ve read a few tips to help you get started, it’s time to begin using great YouTube channel art. Experiment with different shades, types, fonts and sizes to find the best background to represent your YouTube channel.
Download 50 Free YouTube Channel Banners
As mentioned, Filmora.io has an awesome resource for free downloadable YouTube banner designs including categories such as gaming, beauty, travel, comedy, education and more. Check them out – there may just be a perfect fit for your YouTube channel!
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