Any content marketing done on YouTube has to be relevant and it has to be unique enough to attract and engage viewers outside of your existing audience.
To demonstrate the importance of creative and relative content uploaded to your YouTube channels, let’s look at five YouTube content marketing examples that really got the job done right. Before we do that, though, let’s understand just why YouTube is such an ideal way of using content to market your business.
Why YouTube Is Great for Content Marketing
You already know that it is a massive, global site. It has more than a billion users and billions of videos are seen through the site each day. This means it gives you access to an almost unlimited audience. But, why is it such a good spot for content marketing? The answer here is that it allows you to really maximize your material.
Classic print and text-based ads are going the way of the dinosaur, and according to Forbes, “YouTube is becoming one of the most powerful forms of communication, and more engaging than other types of less dynamic ads.”
Modern consumers prefer video because it engages and entertains, connects and feels entirely different from traditional marketing. Additionally, YouTube enables you to enjoy more than a single way to engage. There is feedback and comments, opening lines of communication between you and viewers.
You build trust in this way, as well as authority and/or expertise and it goes beyond the viewers with whom you communicate, as it is seen by all who review this information later. It humanizes your company or brand, so let’s look at some amazing YouTube content marketing examples to prove these points.
BlendTec “Will It Blend?”
With this simple, and even silly question, BlendTec really advanced the impact of content marketing on YouTube. Each video considers whether the Total Blender will be able to chew up seemingly impossible items, such as iPhones, markers and even Pokemon.
Fun and yet informational, as they prove the power of the blender, they are engaging at multiple levels. Viewers wonder if the machine can do it, and then marvel when it easily tackles such tasks. Super creative, it shows a unique way to engage your audience.
Another firm with good YouTube content marketing examples is GoPro that features separate libraries packed with compelling content. Each one shows just what can be done with a GoPro.
Whether it is petting a lion, enjoying skydiving adventures, cycling with professionals to space travel or race car driving, the company achieves multiple things. First it inspires through the videos, then it engages with quality films and it motivates potential buyers to learn more.
Another brand that has impressive YouTube content marketing examples is the online travel site known as Expedia. Their high-quality travel videos are wonderful little video postcards.
Each is unique and introduces a viewer to just a simple topic, such as recommended dining spots at a famous destination, “best of” sites in a city or country, and much more. More than just relevant to viewers, this brand knows precisely how to inspire their audience to take the next steps and use their service to book travel of many different kinds.
The noted publication and website has really optimized the use of YouTube content marketing to attract and build its overall audience. Being limited to dry pages of text about finance, investing, business and other related topics without any visuals is why publications can sometimes struggle.
Entrepreneur simply created a massive library of well-made and relevant videos that look at every possible facet of their subject matter. From how-to videos to celebrity entrepreneur interview videos that compliments their content focus, the company has created an impressive and useful resource for entrepreneurs of almost any kind.
The final website offering great YouTube content marketing examples is Lonely Planet. The website is noted for its in-depth coverage of just about any destination in the world, and yet their YouTube content is far more creative than travel vlogs.
Learn how the London Underground works, discover famous Spanish recipes or find out about the top destinations to visit in the coming year with their super relevant and beautifully produced videos.
If you hope to really amp up your success with YouTube content marketing for your business, look to these examples of great branding through creative and relevant content.
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