Whether you vlog about travel tips, film reviews, DIY home decorating, car repair, or anything else, chances are good that you’re not the only one. With so much great content out there, if you want your YouTube channel to be really successful and popular, you need to make it stand out.
Fortunately, with just a little bit of effort and creativity, you can really make your videos and your channel unique and engaging for viewers. Here are 6 tips to help your YouTube vlogs stand out:
Give Your YouTube Channel a Unique Personality
First of all, remember that your viewers aren’t just watching your videos for information or for the content that you’re uploading to YouTube. They’re tuning in for a different perspective. They’re actually tuning in especially for you, so let your personality shine through.
That said, this advice goes a bit beyond, “Just be yourself.” Your YouTube channel should be properly branded to reflect your content and your personality, and you need to tailor your voice, tone, and language in your videos to that brand.
Are you a funny beauty vlogger? Do you deliver your makeup tips with a little comedy to keep your audience engaged? Are you dedicated to cutting the cost of expensive home repairs and renovations? Do you have cool tips to share that go beyond clipping coupons? Think about the things that will differentiate you from similar content.
Create Memorable Content For Viewers
On that note, you want to make sure that your YouTube videos are really memorable. This goes right along with finding a unique voice and personality for your YouTube channel. Put a fun spin on useful content, and make it really memorable!
Use Great YouTube Video Titles
When you upload your YouTube vlogs, don’t give them generic titles; give them really great, catchy titles that will catch your viewers’ attention. Instead of “How to Stain a Wardrobe”, use a video title like, “Natural Solutions: How to Stain a Wardrobe With Coffee”.
When you use a great title that both catches viewers’ attention and uses the keywords that help search engines find your videos, you’ll be setting yourself up for success.
YouTube Thumbnail Images are Essential
Along with a great title, though, you’ll also want to take advantage of the visual aspect of the search process. YouTube will automatically default to a frame in your video and use that as your thumbnail, but you can change your YouTube thumbnail image to any still from your video (or even better, a custom image) when you upload and/or edit it.
You want to do this because viewers are more likely to select your video from the top ranks of their searches if they see an image that clearly shows them that they’ve found what they’re looking for. So, if your video is a tutorial for perfectly flat ironed hair, use a still of the finished product to show your audience how gorgeous their hair will look when they watch your tutorial vlog.
Make Vlogs Tailored to Your Viewers’ Interests
Of course, your thumbnail and title won’t matter much if you’re not posting about vlog topics that your audience finds interesting. You really want to tailor your content to what your audience is searching for and to the things they want to watch. So how can you do that?
Finding out what your audience wants is essential to having a successful vlog. Fortunately, it’s also not that hard. Check out your YouTube analytics to find out which of your videos have been the most popular. Look at what these have in common, and see which aspects of them you can use in future YouTube videos.
You can also search for other YouTube channels like yours and look at their most popular videos. You don’t have to copy their content to take a few hints on the kinds of topics that your fan base really likes. Use these hints to make your own, original content that’s customized for your audience.
The easiest way to find out what your audience wants, though, is…to just ask them. At the end of your videos, in your video descriptions, and on social media, ask them what they’d like to see from you next. Ask them what they don’t want and what you can improve on, too. They’ll feel included and involved in your community, and you’ll get valuable information for great YouTube video topics.
Have a Passion for Your Vlogging Niche on YouTube
Finally, if you’re not passionate about your video topics and your niche, your audience will notice, and that’s not good. No one wants to watch half-hearted videos about things that they care a great deal about. They do, however, want to see people who are passionate about their interests sharing fun and informative content.
Your passion about your channel’s topics is the true key to its success. Have fun vlogging!
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