Want to add an additional outlet to get more views and subscribers for your YouTube channel? You should really consider guest blogging on a popular blog or online publication in your niche. Guest bloggers usually get special introductions and/or bios for their posts, and writing a guest post is a great way to get people who’ve never heard of you interested in finding out more about you and your YouTube videos.
What Is Guest Blogging?
But what is guest blogging, and how does it work? It’s actually a very simple concept. Bloggers and publications invite guest writers to create content for their sites all the time to introduce their audiences to fresh perspectives and more information and/or entertainment.
You probably already knew all that, but you may not already know that a lot of guest bloggers aren’t initially invited to write their posts. Instead, they actually approach the blogs and sites they want to write for and propose a guest post to them. So, you don’t have to wait around for your favourite websites to notice you – you can go to them first!
Growing Your YouTube Channel’s Brand by Guest Blogging
Not only are there more opportunities than you might have known for guest blogging, but there are also a lot of benefits to doing this. First of all, by writing a guest post on a popular blog related to your YouTube channel, you can almost guarantee that you’ll increase your exposure. Plus, the people who read your post will not only see you as a vlogger who covers topics they’re interested in – they’ll see you as an expert in your field.
No matter what your niche happens to be, you can build a bigger audience and expand your YouTube channel’s brand by writing guest blog posts. You just have to find the right opportunities to write compelling posts for your new audience.
Finding Good Guest Blogging Opportunities
Fortunately, it’s not very hard at all to find good blogging opportunities. Look at the blogs in your niche that you follow and the ones your fans follow. Look for blogs and publications that draw a lot of truly interested audience members.
You’re not just looking for a backlink to improve your Google search results rankings; you’re looking for a platform that will allow real people to read your writing and decide to follow you back to your YouTube channel to find out more about you and your vlogs. And remember, the more popular the site, the more people will see your post and get curious about your YouTube channel.
How to Pitch a Guest Post
Of course, to take advantage of one of these guest blogging opportunities, you have to make a good pitch for your guest post. The best way to go about this is usually to go ahead and write the post and an author bio. Then send a brief but engaging email to the editor or blogger who runs the site. Introduce yourself with a little bit of information about why you’re an expert in your niche and why you want to write a guest post for them. Then include the post and your bio.
This makes the whole process incredibly easy for the person publishing your post. And the easier you make it for them, the more likely they are to publish your work on their site. It’s okay if you don’t hear back – there’s tons of great sites in a various industries open to quality content, so keep trying and don’t give up!
Creating a Great Author Bio
Now, while you want to write a great guest post, you also don’t want to phone it in with your bio. Remember, people will follow your YouTube channel and watch your videos for your personality as much as they will for the information you can give.
So convey that personality in your bio! Write something fun and entertaining that shows why you would be chosen to write a guest post for a popular blog. Include the things that really set you apart and leave out anything that looks like a boring list or a job resume.
More Tips for Guest Posting to Grow Your Channel’s Brand
Finally, after your guest post is published, it’s your job to promote it and engage with your potential new viewers. Share a link to the post on your YouTube channel, Facebook, Twitter, Instagram, and anywhere else you have a presence online. Go back and read the comments so that you can answer questions and engage with the blog’s audience. Include a call to action in your next vlog encouraging your YouTube audience to go check the guest post out.
The more involved you get with promoting the blog, the more likely you are to be invited back for another guest post. Plus, the more engaged you are in the comments, the more likely those readers are to seek out your YouTube videos and find out more about you and your vlogging channel. Guest blogging opens up a lot of opportunities to help you grow your YouTube channel, and a lot of those only begin after you’ve written and published your post.
Use these tips to write guest posts that will help grow your YouTube channel and increase your views!
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