Being a vlogger on YouTube is really all about community, and there’s really no better way to grow your vlogging channel’s community than by taking viewers outside your channel and behind-the-scenes on a consistent basis.
You have to decide how and where you’re going to post your behind-the-scenes content and how you’re going to get more people watching. Here are a few of our favorite ways for YouTube vloggers to take their viewers behind the scenes so they feel like they’re right there with you.
Consider Using Snapchat
Snapchat is one of the most fun social media platforms out there, especially when it comes to engaging with your audience as a vlogger. Instead of saving every post forever, Snapchat lets users send out direct photo/video messages or post “stories” (compilations of posts) for a limited time.
Direct photo and video messages will disappear after a few seconds (limited to 10 seconds), and stories will viewable for an unlimited amount of time for 24 hours after you post them.
While this type of content isn’t exactly live, the time limits give it some urgency. Your YouTube channel’s audience doesn’t want to miss out on what you have to show them, and only the ones who check their Snapchat feeds regularly will get to see your exclusive behind-the-scenes content.
Go Live on Facebook and Periscope
Then there’s Facebook Live, which allows you to show live content on your YouTube channel’s official Facebook page. To build buzz, tell your viewers about your upcoming Facebook Live videos, promote them in the first two lines of your YouTube video descriptions, and then start streaming.
Your viewers can interact with you in the comments section, and you can read comments and respond to them while you’re streaming live.
Now owned by Twitter, Periscope is a social media platform completely based on live streaming video. Just like with Facebook Live, you can interact with your viewers in real time while you stream live videos. Then they can also be saved for a limited time, and Periscope users can go back and look at your old videos in addition to being notified when you’re streaming live again.
Provide Exclusive Twitter Video Clips
Finally, with Twitter Video, you can record and edit short video clips to make additional content for your YouTube channel’s audience. At the moment, video clips can be up to 30 seconds long. From mini behind-the-scenes clips to blooper reels and viewer Q&A’s, there’s a lot you can do when using Twitter video clips to take people backstage with your vlogging channel.
Like with the rest of these social media platforms, you want to create unique content specific to each social media site, so that your audience has a reason to follow you on every platform.
All of these options give your viewers different outlets to see exclusive material from you that they can’t get just from subscribing to your YouTube channel. In other words, they’re all great methods of taking your audience behind the scenes and encouraging them to follow you across different social media platforms.
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