Whatever your reasoning as a YouTuber, there’s no denying that at some point during your YouTube career, you may need to remind yourself why you got started. Just like running any other medium, maintaining your channel can be challenging, at times. Here are four things to keep in mind when making YouTube videos, no matter where you are in your channel development.
Start Making YouTube Videos for Yourself First
There are a lot of very popular niches on YouTube. Gaming, beauty vlogging, tech reviews, and similar niches can draw large followings very quickly thanks to an already thriving community. It can be tempting to brand yourself as a YouTuber in a popular topic area, but if you have zero interest in that niche, you’ll have a tough time.
YouTube success relies on regular, engaging content. It takes time to build your YouTube channel’s viewership because you’ll consistently need to upload videos to your channel, so that viewers can become dedicated to return.
There are two main reasons that not being absolutely in love with your niche will sabotage your efforts: the first is related to the time it takes to build YouTube success. If you had to spend a year or more coming up with regular original content on a topic you felt no passion for, wouldn’t you start to get a little burnt out?
The second reason is that your viewers can tell if you aren’t interested in what you’re talking about. Natural passion shines through, and really can’t be faked long-term. Viewers want you to be as into the topic as they are, so that they share something with you. It’s best to choose a niche that you are excited about, that you will still be excited about 10 years from now.
You’re Building a Brand, Not Just a YouTube Channel
As a YouTuber, you have to focus on building a brand, not just a channel. This means that your viewers should instantly recognize you on any website, or at any event, even if the website or event doesn’t involve video. To do this, there are many things you should consider:
- Create a social media presence on Twitter, Facebook, Snapchat, Instagram, or whatever website your viewers frequent.
- Create a logo for your channel, and branded channel art that can be splashed across profiles, buttons, and other materials.
- Create and stick to a consistent uploading schedule. This keeps your face and name in your viewers’ minds regularly.
Consider branding strategies like custom social media hashtags, video intros, taglines, community name and more. These are things that will help make your video brand stand out, making it even more recognizable.
Every YouTuber Starts at Zero Subscribers
Even though it can sometimes seem like it’s impossible to grow on YouTube, just remember that all of the top YouTubers started at zero subscribers, just like you. As you start making YouTube videos, you have the ability to showcase your unique personality, adapt to the latest trends, do audience research, and more, just like they did. Be sure to always focus on improving and learning more to take your channel to the next level. It can be done!
Embrace YouTuber Community, Not Competition
Unlike the corporate world, YouTube channels don’t have to compete with each other to sell products. Viewers can subscribe to and follow more than one channel. A person who buys a vacuum probably doesn’t need another vacuum – but a person who watches one video about Topic A can still watch and enjoy other videos on the same topic.
So, as you start making YouTube videos, get involved in the community and work with other creators in your niche with similar audiences and followings. Collaboration, or even just shout-outs and comments being exchanged with other channels will help bring more recognition to your channel.
Building a popular, successful YouTube channel will have its ups and downs. No matter what your unique struggles are, keep these four things in mind and keep working towards success.
Vloggers Mailing List
Subscribe to our mailing list and get our best content for vloggers sent to your inbox
Thank you for subscribing.